THE ASCOTT LIMITED’S SOMERSET BRAND TRIUMPS BIG AT PRESTIGIOUS WORLD TRAVEL AWARD 2023 Wins two awards under the categories of ‘India’s Leading Serviced Apartments 2023’ and ‘India’s Leading Serviced Apartment Brand 2023’ for excellence in hospitality

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New Delhi, October 12, 2023 :  CapitaLand Investment Limited’s (CLI) wholly-owned lodging business unit, The Ascott Limited (Ascott) has been awarded the top honour of ‘India’s Leading Serviced Apartments 2023’ and ‘India’s Leading Serviced Apartment Brand 2023’ for its Somerset brand of serviced residence at the recent highly esteemed World Travel Awards 2023, held in Ho Chi Minh City, Vietnam. This marks the eighth consecutive year that Ascott has received this accolade at the World Travel Awards, while the Somerset brand has won two consecutive years for both these categories of awards, underscoring the brand’s unwavering commitment to excellence in the hospitality industry.

 World Travel Awards is the travel industry’s most prestigious awards programme, rewarding leaders in the tourism, airline, hotel, and hospitality sectors for remarkable contributions in the respective industries. Being recognized globally as the ultimate hallmark of industry excellence, the gala ceremony was attended by the industry’s key decision-makers, figureheads, influencers, and media.

 Ascott has strengthened its position as the world’s leading player and operator in hotel apartments, expanding the portfolio to over 1,60,000 units across 900 properties. In India, with the Oakwood acquisition, Ascott has now 6 properties in its current portfolio across the cities of Bangalore, Hyderabad, Pune, and Chennai. Somerset’s victory among other highly competitive well-established serviced apartment brands in India is a testament to its exceptional service, dedication towards customers’ satisfaction and focusing on sustainable travel. In 2022, Somerset brand refresh was unveiled under Ascott CARES – a sustainability framework aligned with the growth strategy on environmental, social and governance (ESG) considerations – to reinforce commitment in sustainable travel for multigenerational families, while also ensuring an inclusive, harmonious experience.

 Mansur Ahmed, General Manager at Somerset, has played a pivotal role in upholding the brand values of Somerset and implementing them at the property and associate level, fostering an environment where guests and staff feel harmonious with each other. Speaking on the achievement he said, “We are honoured to receive the prestigious World Travel Awards that reaffirms our commitment to excellence in hospitality. Our entire team is equally deserving to be a part of this recognition for their immense hard work and dedication to innovation, sustainability and providing memorable experience to our guests making Somerset a preferred choice among travellers across the globe. Winning under the category of ‘India’s Leading Serviced Apartments 2023’ will encourage us to implement more comfortable, sustainable, and innovative customer-centric strategies in our business trends.” 

 Anup Kumar, Director of Sales and Marketing, The Ascott Limited – India, “Receiving this prestigious recognition from World Travel Awards reflects Ascott’s relentless pursuit of excellence developed over the years. The brand’s equal focus on ensuring luxurious comfort and sustainable initiatives had a significant role in achieving this milestone. We will continue our journey of creating an unforgettable experience for our guests and travellers and creating more and more positive impact on the hospitality sector.”

 Mr. Rohan Rakendath, Area General Manager – India, The Ascott Limited expressed his gratitude saying, “Somerset Greenways Chennai has been a pioneer as serviced residence and is exemplary for its operations and is well-known entity. Felicitated with this award for two consecutive years not only bestows credibility on the Ascott brand in India but also opens doors to new opportunities, growth and enhancing customer loyalty.”

 The Ascott Limited will remain committed to its future goals and aspirations in the hospitality industry, with a strong focus on sustainability in coming years. The lodging brand will upscale its service offerings reflecting dedication to shaping the future of hospitality, and ensuring that every guest experience continues to be exceptional, sustainable, and memorable.

Corporate Comm India (CCI Newswire)