New Delhi, July 10, 2023: There has been an incredible surge in hotel bookings for the highly anticipated ICC World Cup 2023. The demand for accommodations has reached unprecedented levels, resulting in soaring room rates. In addition, airfares to the key destinations hosting the matches have experienced a significant increase. On the match dates, airfares have risen by 2-3 times, while the rates for 4/5-star hotels have surged by an astonishing 10-15 times. Even 3-star and lower-category hotels have witnessed a doubling in their room rates.
The cricket fever has truly taken hold, as we observe a remarkable double-digit growth in all the cities surrounding the World Cup venues. We are witnessing a flurry of queries and growing interest in flight bookings. However, as we approach the event dates and the ICC opens its platform for ticket sales, we fully expect to see a substantial surge in demand, particularly in cities like Lucknow, Kolkata, Pune, Ahmedabad, and Delhi. Currently, for flights, we have witnessed a surge of 5 to 7%. For hotels, cities, where India is playing, have seen greater growth compared to non-India matches. Ahmedabad have seen a jump of 70 to 90% . This is due to India – Pakistan match scheduled there and the relatively smaller inventory compared to bigger cities. Delhi hotels have witnessed a jump of 15 to 20% only.
To ensure that cricket fans seize the moment and book their travel to watch the matches, we at Yatra have carefully curated products and services for them. We have announced the launch of our exclusive and limited subscription-based plan – Yatra Prime. Upon subscribing, cricket fans can plan their travel to watch the matches much in advance with no convenience fee over and above all ongoing offers and enjoy special airfares. The level of excitement and anticipation surrounding the ICC World Cup is truly remarkable. We anticipate high occupancy levels throughout the tournament, making it a truly exhilarating experience for cricket enthusiasts.
Corporate Comm India (CCI Newswire)
