Business travel elevated with MHcorporate and Google Gemini Debuts at MATTA Fair at the MAG Arena
National, 6 September 2024: Malaysia Airlines is thrilled to announce the launch of direct flights to Charles de Gaulle Airport (CDG) in Paris, marking a key milestone in the airline’s European expansion. This route, which will commence on 22 March 2025, represents Malaysia Airlines’ 68th destination, reinforcing its position as the gateway to Asia and beyond.
In celebration of the route’s return after nearly a decade, Malaysia Airlines is unveiling the “Time for Paris” campaign. The service will operate four weekly flights from 22 March 2025, operating directly from KL international Airport Terminal 1 using the A350-900 aircraft, and starting daily flights from 29 March 2025.
Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “Our expansion into Europe marks a significant milestone for Malaysia Airlines. With the arrival of additional widebody aircraft starting this Quarter 4, we are ready to bring this long-awaited city back into our network. While the European market is highly competitive, we see tremendous potential for this route to attract key travellers, not just from Malaysia but also from neighbouring regions.
By launching direct services from Kuala Lumpur to Paris, we reaffirm our position as the flagship airline and strengthen our role as the gateway to Asia and beyond. This route will be served by our state-of-the-art A350-900 aircraft, which already operates on key routes like London and Doha, delivering a world-class experience to our passengers.”
In addition to this route expansion, MAG is thrilled to announce that Malaysia Airlines and Google Gemini are transforming the travel experience by showcasing its cutting-edge AI technology, Gemini, for the first time at a physical demonstration in Malaysia at MAG’s Arena during the MATTA Fair. Google Gemini, known for its advanced capabilities in natural language processing and predictive analytics, represents the next frontier in AI innovation. Visitors can visualize their dream destinations through an AI-powered image generator and receive personalized trip itineraries using Google Gemini’s advanced capabilities.
Malaysia Airlines is also revamping its corporate travel programme from MHbiz TRAVEL to MHcorporate. This newly designed program delivers unmatched flexibility, upfront savings on Malaysia Airlines routes, and customized travel solutions tailored for both SMEs and large corporations. MHcorporate provides a premium experience with a dedicated relationship manager, preferential fares, and the introduction of Corporate Enrich Points, which can be redeemed for various benefits.
To celebrate the launch, SMEs enrolled in MHcorporate can earn four times (x4) Corporate Enrich Points on base fares and enjoy an extra 5% discount on MATTA Fair offers through 31 December 2024. This enhancement aligns with Malaysia Airlines’ strategy to expand its global business traveller base while continuing to deliver exceptional Malaysian Hospitality worldwide.
As part of this enhanced corporate products, we have also elevated MH Corporate Marine attributes and revamped MH MICE offerings, aiming to drive more MICE business to Malaysia and position the country as a key hub for meetings, incentives, conferences, and exhibitions.
As a member of the oneworld® alliance, Malaysia Airlines currently offers superior connectivity to more than 900 destinations in 170 territories across the globe.
Corporate Comm India (CCI Newswire)
